Is WhatsApp the Future of Guest Communication at Holiday Parks?
Not so long ago, holiday park guests would phone or walk to reception if they had a question. Today, they send a quick WhatsApp message. But with guest queries on the rise, many holiday parks are struggling to keep up.
In this episode, Frank van den Berg sits down with Filiz Yogurtcu and Kilian Gorczynski from Center Parcs Allgäu to talk about what guests expect in 2026, why holiday parks receive so many more questions than hotels, and how their central office now handles up to 40,000 WhatsApp messages a month.
Having both joined the park soon after it opened, Filiz and Kilian bring first-hand experience of how guest preferences have changed and how front desk operations have had to evolve to keep up. They also share practical advice on implementing new technology while making sure the human touch is never lost.
If you want to continue the conversation, connect with Frank, Filiz, and Kilian on LinkedIn:
